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Nature Reimagined In Fashion

Discover Khoon Hooi’s collection, inspired by the harmony of nature and a dedication to conservation. Each piece tells a story, from the fearless flow of the Koi and the timeless grace of the Crane to the refreshing vitality of the Fern, the bold majesty of the Tiger, and the serene strength of Bamboo. Crafted with deep respect for nature and refined artistry, these creations celebrate elegance, style, and the beauty of self-expression. Part of the proceeds will be channeled towards WWF-Malaysia’s conservation efforts.

Nozomi for Earth ​X WWF Collaboration

Nozomi for Earth marks a special first-time collaboration between WWF-Malaysia and Khoon Hooi. The word “Nozomi” means hope in Japanese, symbolises a future where style and sustainability co-exist in harmony.

Each bag, subtly shaped like a yuanbao (gold ingot), features a hand-crafted bamboo handle and contrasting lining detail. Every piece carries its own unique motif and meaning, reflecting a distinct charm that is perfect for any occasion, from everyday use to special events.

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望み

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Sustainable Nozomi bags. Perfect gift for the holiday season.

ABOUT THE ARTIST

Khoon Hooi is a modern occasion wear label delivering a new take on luxury to women around the world. Founded in 1999 by Malaysian designer Lee Khoon Hooi, the brand blends technical craftsmanship with an artisanal spirit — marked by bold silhouettes, expressive prints, and confident colour play.

Since 2010, Khoon Hooi has showcased at the Paris Fashion Week trade circuit and earned international recognition, with its creations gracing red carpets at major events including the Screen Actors Guild Awards, Golden Globes, and Vanity Fair’s Oscar Parties in Los Angeles.

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