December 2023

WWF-MALAYSIA’S ROLE – Food

Encouraged by that fact, WWF-Malaysia and Malaysian Nature Society have collaborated and launched the Save our Seafood campaign with the following objectives:• To raise awareness on the current status of our fish supply.• To promote sustainable seafood choices.• To influence market transformation towards sustainable seafood sourcing.

SUCCESS STORY: SUSTAINING MALAYSIA’S FISHERIES FROM BOAT… – Marine

Fishery Improvement Project (FIP) is an unique solution as it involves multiple stakeholders – fishers, coastal communities, industrial fishers, private sectors, researchers, governmental, and non-governmental bodies – to work together to improve fishing activities, better manage marine resources, increase protection of the environment, ensure financial viability, and promote efforts locally and internationally.

OVERVIEW – Freshwater

Malaysia receives abundant rainfall averaging 3,000mm annually that contributes to an estimated annual water resource of some 900 billion cubic metres. About 97% of our raw water supply for agricultural, domestic and industrial needs are derived from surface water sources primarily rivers. Malaysia has 189 river basins – 89 in Peninsular Malaysia, 78 in Sabah …

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WHAT WE NEED TO DO – Food

It is important for Malaysians to start thinking about our seafood consumption patterns and how each of us can play a role to conserve our marine resources for future generations. A survey commissioned by WWF-Malaysia showed that more than 70% of Malaysians would stop or reduce seafood consumption if fish stocks are declining.

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