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Nature Reimagined In Fashion

Discover Khoon Hooi’s collection, inspired by the harmony of nature and a dedication to conservation. Each piece tells a story, from the fearless flow of the Koi and the timeless grace of the Crane to the refreshing vitality of the Fern, the bold majesty of the Tiger, and the serene strength of Bamboo. Crafted with deep respect for nature and refined artistry, these creations celebrate elegance, style, and the beauty of self-expression. Part of the proceeds will be channeled towards WWF-Malaysia’s conservation efforts.

Khoon Hooi is a modern occasion wear label delivering a new take on luxury to women around the world. Founded in 1999 by Malaysian designer Lee Khoon Hooi, the brand blends technical craftsmanship with an artisanal spirit — marked by bold silhouettes, expressive prints, and confident colour play.

Since 2010, Khoon Hooi has showcased at the Paris Fashion Week trade circuit and earned international recognition, with its creations gracing red carpets at major events including the Screen Actors Guild Awards, Golden Globes, and Vanity Fair’s Oscar Parties in Los Angeles.

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